For UNITE26, I helped evolve the event’s visual identity from a “year one” system into a more mature, fully systemized “year two” brand — tightening consistency, expanding the toolkit, and ensuring the look could scale across every touchpoint from pre-event comms to onsite experience.

My role focused on concepting and building the core creative foundation for the event: developing the UNITE26 logo package, creating the “Signature 26” visual, and designing a flexible event branding system (textures, backgrounds, and patterns) that could be used across decks, signage, badges, digital displays, and collateral.⁠⁠ I collaborated closely with the broader event and marketing team to apply this system in a way that felt elevated and cohesive in the real environment — supporting the attendee experience with clear, intentional visuals that reinforced the story of the event. The result was an identity that felt distinctly “UNITE,” while also reflecting the ongoing evolution of the Teamworks brand and setting a stronger foundation for future years.