Collegiate Football Campaigns
Teamworks Football Booklet (Event Collateral)
The transfer portal has become one of the most competitive moments in college football, and Teamworks Scouting needed a campaign to meet that urgency head-on. The design challenge was finding a visual language that could serve a multi-channel webinar campaign without leaning on the tired tropes of traditional sports graphics, while still feeling native to coaches and personnel staff.
Working from strategic direction set by the marketing lead, I developed the art direction and executed across every channel, spanning a webinar deck, email headers, a blog hero, and digital advertising. Drawing from the visual conventions of collegiate football graphics as a foundation, I pushed the aesthetic toward something more fitting for a sports tech context: dark, high-contrast layouts, data-forward compositions, and typography that felt grounded in football culture but modern enough to position Teamworks Scouting as a sophisticated tool. That creative direction carried consistently across every touchpoint, giving the campaign a cohesive identity from first impression through to the live event and post-event assets.
The transfer portal has become one of the most competitive moments in college football, and Teamworks Scouting needed a campaign to meet that urgency head-on. The design challenge was finding a visual language that could serve a multi-channel webinar campaign without leaning on the tired tropes of traditional sports graphics, while still feeling native to coaches and personnel staff.
Working from strategic direction set by the marketing lead, I developed the art direction and executed across every channel, spanning a webinar deck, email headers, a blog hero, and digital advertising. Drawing from the visual conventions of collegiate football graphics as a foundation, I pushed the aesthetic toward something more fitting for a sports tech context: dark, high-contrast layouts, data-forward compositions, and typography that felt grounded in football culture but modern enough to position Teamworks Scouting as a sophisticated tool. That creative direction carried consistently across every touchpoint, giving the campaign a cohesive identity from first impression through to the live event and post-event assets.
