Teamworks 2.0
(Unified Mobile App)
Project Overview
Teamworks 2.0 marks a major shift in the platform’s evolution, bringing together previously separate tools into one unified experience. I was responsible for developing a signature visual identity that could serve as a central brand asset across marketing, web, and product touchpoints. The goal was to design a system that visually communicates cohesion, connection, and the emergence of a single, intelligent ecosystem. This visual anchors the story of Teamworks becoming the centralized hub for athlete operations.
Approach
The concept builds on a dark, atmospheric foundation, layered with radiating lines and category colors—blue, green, and cyan—that represent the convergence of Teamworks' core pillars: Operations, Performance, and Personnel. The central hex reflects our sales-facing “puck” structure, while repeating geometry hints at integration and data flow. Glow treatments and subtle gradients nod to existing brand elements, creating a bridge between current visuals and the next chapter. The result is a flexible, future-ready asset designed to scale across both static and motion formats throughout the 2.0 rollout.
